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What well talk about:
Government, charities and universities: you dont have to be eBay or Facebook to conquer the digital arena. If your website is costing you money without providing tangible, real-world returns then its time to bring it out of IT department and into the boardroom.
In this fast-paced, interactive seminar, expert strategists Adrian Porter and Lindsay Herbert will show you how to adapt the strategies behind multi-million dollar campaigns and websites to target your audiences while staying within your budgets.
Split into three parts, the first uses case studies to break down the ingredients of an impactful website. Well then apply these principles to actual web pages from the audience to show how government, charities and university websites can make small changes to drive significant action from users. Above all, well prove how your content strategy has more power to engage users and demand results than any amount of expensive design or web functionality.
Part two looks at the heavy hitters of social media from Facebook and Twitter to YouTube to show you the right and wrong ways to tackle these sites with campaign examples and practical tips you can apply today. Well also examine the risks of social media or more accurately the risks of ignoring social media and how to handle PR issues in a virtual environment before they spread to the real world.
Lastly, well address how to integrate campaigns, generate buy-in from staff and management and introduce new initiatives to cynical and cost-conscious audiences.
Throughout the morning youll also be invited to ask questions, share experiences and network with other like-minded professionals so that by the end you can leave buzzing with ideas to get your organisations website off the dole and back into business.
What youll get:
Best practice, industry trends and practical instructions for turning your website into one that drives recruitment, increases the use of online services, reduces queries and complaints and increases awareness of offline services and events.
Who should attend:
CEOs, marketing and communications teams as well as web professionals from government, charities and universities should not miss out on this free event. Anyone else who has an interest in learning more about the value of their website and how it can maximise return would also gain a great deal from this seminar.
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