Social Media for Business Professionals

Don't get left behind - your competitors are embracing Social Media like never before and are building their business relationships from their laptop!

Consider this :

• Social Media tools allow you to build and communicate with prospects and clients who are genuinely interested in you and your business no matter where you are located.
• Social Media tools allow you to leverage time and opportunity to achieve multiple goals at once.
• Social Media tools allow you to add value to your business relationships without having to do any hard selling.
• Research has shown the time put into Social Media marketing strategies has a greater return on investment (ROI) than traditional marketing strategies.
• It is more expensive to ignore and then try and compete against those using Social Media tools as you will never gain as much leverage for the money you put into traditional methods alone.
• If you have ever used the internet - you have all the skills you need to use Social Media tools.
• No money available for marketing? No problem - You can start your Social Media marketing strategy with $0.

So as the old saying goes, if you can't beat them- why not join them!

We can get you up to speed in 1 Day!

Presented by Social Media advocate and director of Altitude Real Estate - Paul Tonich - a leader in the use of Social Media tools - this fascinating 1 day workshop de-mystifies the social media world, teaching you how you can effectively use all it has to offer in your personal and business communications.

The great news is you already have the skills required to be an expert social media marketer - this workshop will give you the mindset shift you require to embrace and use social media tools available in a fun, highly productive and intuitive way.

Paul will teach you:

• What is social media? Why it's important to your business
• Platforms of participation. What are they? Why all the fuss?
• Facebook - the essentials
• Twitter - nurturing relationships 140 characters at a time
• Developing policies for social media engagement in your organisation
• Listening to what the web is saying about your company
• Shaping the unshapable conversation
• Dealing with negative publicity
• Social media culture
• Conversations that shape brands
• Inbound versus outbound marketing
• Responding to negative comments
• Social media optimisation
• Messages that create interaction
• Strategic transparency
• Team and community engagement

Many Social Media courses talk about what Social Media can do for you and your business but few can show you a real life example of how it is successfully working in a real estate business. This unique workshop does both!

Visit the Morton Learning website for details of other workshops coming up in WA - http://www.mortonlearning.com.au/.