Multimedia and Creative Industries

WA is brimming with creative talent, as if we didn't know, and qualified, smart people working in the creative industries (CIs). The CI sector is made up of those clever businesses that turn creative ideas into commercial outcomes - while multimedia is about developing applications that combine more than one media, such as text and graphics, with sound, video and animation. ScreenWest is the State's screen funding and development agency that works with the screen industry to develop, support and promote film, TV and digital media production in WA.

The CI industry is composed of creative "segments" that include: music and performing arts; film, TV and radio; advertising and marketing; software, web and multimedia development; writing, publishing and print media; architecture; and design and visual art; and other creative arts. It's a valuable and growing sector that contributed $10 billion to our local economy in 2006.

Metropolitan Perth is the epicentre of CI activity in WA, with software and interactive media development the largest employer and fastest growing segment - followed by advertising and music. The good news for ICT graduates is the range of areas where work can be found, which includes technical production, advertising, communications, media marketing, teaching and research, print and online publishing - as well as design (sound, commercial, and urban), electronic arts, fashion, textiles, clothing and footwear - and more. The sky's the limit if you're creative, smart and into ICT.